‘Do you really know the people of Japan?' asks this ad, and then it spends a lot of time showing smiling Japanese people, all different ages, having beers, dancing the Awa dance, preparing for a parade and talking about the Awa dance. And that's sort of it.

You should go to Japan though, it's a pretty awesome place to visit at least once in your life.

Discover the Spirit of Japan


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.