‘Do you really know the people of Japan?' asks this ad, and then it spends a lot of time showing smiling Japanese people, all different ages, having beers, dancing the Awa dance, preparing for a parade and talking about the Awa dance. And that's sort of it.

You should go to Japan though, it's a pretty awesome place to visit at least once in your life.

Discover the Spirit of Japan

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.