Agency: 99 Auckland

I must admit that I am a sucker for the quick-turnaround topical ads only strong brands can pull off - this would have been even better if they aired the ad on TV after the news the next day - but such quick media-buy is long gone isn't it? 99 Auckland explains;

Last week saw some of the worst storms in recorded history to hit New Zealand and what defined this in the hearts and minds of New Zealanders was viral footage and News coverage of a falling tree almost hitting a car in Nelson, South Island. 99 Auckland thought about the Jeep brand proposition of 'Have fun out there' and what would happen if a Jeep was there? The original footage was sourced, and we recreated the scene of a Jeep owner doing just that, 'Having fun out there.' The viral was sent out a day after the news coverage aired, to maintain relevancy.

Craig Whitehead (Executive Creative Director)
Craig Pethybridge (Creative Director)
Raymond McKay (Art Director)
Vicki O'Leary (Agency Producer)
Senior Account Director: Matt Dickinson
Motion Graphic Artist: Joerg Fuchs
Retoucher: Michael Currie


about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (1)

  • Charlie Lang's picture
    Charlie Lang

    Haha this happened in my home town of Nelson, strange to see that it has been used as a commercial!

    Apr 06, 2009

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