Jim Beam Australia reckon a night out starts with Tarzan-like hollering and pulsating cans of... rum&coke? You know when they pulsate like that you've had too many of them.

See also The Tarzan call

Ad agency: The Works, Sydney.

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.