Joe's Jeans "Lost on Level 3" (2013) :30 (USA)


Joe's Jeans "Lost on Level 3" (2013) :30 (USA)

Joe's Jeans presents "Lost On Level 3." According to the press release it's some emotional quasi-evocative espionage homage, or something.

To me it looks more like a bunch of models running around a Steampunk cosplay movie set.

"All right now, you're in a timeless steampunk land, carrying this briefcase that doesn't mean anything. And when you get bored with that, wave a black flag around. Just try to look lost."

As if models needed direction to look lost.


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