Joe's Jeans presents "Lost On Level 3." According to the press release it's some emotional quasi-evocative espionage homage, or something.
To me it looks more like a bunch of models running around a Steampunk cosplay movie set.
"All right now, you're in a timeless steampunk land, carrying this briefcase that doesn't mean anything. And when you get bored with that, wave a black flag around. Just try to look lost."
As if models needed direction to look lost.