We all remember how special Christmas felt when you were young, that there's a little bit of magic, surprise and excitement in every wrapped package. John Lewis' new TV ad via agency Adam and Eve tells this story beautifully - filmed in real home environments and outdoors, we see children interacting with gifts really designed for grown-ups. Their faces evoke those feelings of joy and delight at being given a special gift. Guns N' Roses hit "Sweet Child O Mine," as re-imagined by Swedish folk band Taken by Trees, is the accompanying track, at once nostalgic and whimsical.

Title: The Feeling

Product: Brand / Christmas
Client: John Lewis

Exposure: TV / Cinema
1st Airdate: November 09
Length of Ads: 70, 30 & 10

Ad Agency: Adam & Eve
Creatives: Ben Tollett / Emer Stamp
TV Producer: Leila Bartlam

Prod Co: Blink
Director: Benito Montorio
Producer: James Bland

Editing House: Cut+Run
Editor: Andy McGraw

Post Production: Framestore


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