Created for John Lewis by Adam & Eve, London, this advert follows a baby girl up to adulthood and into old age still buying her clothes from John Lewis. To be clear, this is the very unsympathetic customer they want, it seems. Did you guys listen to the lyrics before you chose this song? (inside)

Lyrics to Billy Joels "always a woman"
She can kill with a smile
She can wound with her eyes
She can ruin your faith with her casual lies
And she only reveals what she wants you to see
She hides like a child,
But she's always a woman to me

She can lead you to love
She can take you or leave you
She can ask for the truth
But she'll never believe you
And she'll take what you give her, as long as it's free
Yeah, she steals like a thief
But she's always a woman to me

Oh--she takes care of herself
She can wait if she wants
She's ahead of her time
Oh--and she never gives out
And she never gives in
She just changes her mind

And she'll promise you more
Than the Garden of Eden
Then she'll carelessly cut you
And laugh while you're bleedin'
But she'll bring out the best
And the worst you can be
Blame it all on yourself
Cause she's always a woman to me

CHORUS repeat

She is frequently kind
And she's suddenly cruel
She can do as she pleases
She's nobody's fool
And she can't be convicted
She's earned her degree
And the most she will do
Is throw shadows at you
But she's always a woman to me

Client: John Lewis Agency: Adam & Eve, London Production Company: Blink Director: Dougal Wilson Ben Priest (Executive Creative Director) Emer Stamp, Ben Tollett (Creative Director) Leila Bartlam (Agency Producer)

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (2)

  • Dawn 121's picture
    Dawn 121 (not verified)

    It's not true. It's our fault not their fault, they're always pure like water.

    Sep 06, 2013
  • Dabitch's picture

    I see you subscribe to the idea that all women (even little girls and grandma) are lyin' cheatin' calculatin' bitches, that can't detect sarcasm.

    Sep 06, 2013