Bless the person who invented the widget. The dancing and singing penguins might not quite understand. But John Smiths has a widget in the can "for that just served by the landlord taste" and ... "when you've got a widget, you don't need gimmicks"

No nonsense!

John Smith
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.