Bless the person who invented the widget. The dancing and singing penguins might not quite understand. But John Smiths has a widget in the can "for that just served by the landlord taste" and ... "when you've got a widget, you don't need gimmicks"

No nonsense!

John Smith

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.