Three lads go on vacation and it's every bit of British vacation in Spain stereotype, except as a jingle. "After two weeks in the sun, I think we're nearly done" he flirts with a senorita but end up with her sister Margherita, and faces mountains of paella, drinking too much sangria - he'll be glad to see his mate called Smith. Basically it's a homage to beer culture, and the culture clash that happened in the 80s when people travelled to Spain from the UK. There's even a mention of sombreros.

Client: John Smiths

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.