Three lads go on vacation and it's every bit of British vacation in Spain stereotype, except as a jingle. "After two weeks in the sun, I think we're nearly done" he flirts with a senorita but end up with her sister Margherita, and faces mountains of paella, drinking too much sangria - he'll be glad to see his mate called Smith. Basically it's a homage to beer culture, and the culture clash that happened in the 80s when people travelled to Spain from the UK. There's even a mention of sombreros.

Client: John Smiths

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.