As a smartly dressed man walks through iconic South African landmarks like Ellis Park and Vilakazi Street, memories, achievements and ghosts of yesteryear, appear as a reminder to the nation of the times the country has made the world sit up and take notice in the past. Some of these places may not ring a bell to non South Africans, but we can still appreciate the look created by Kim who worked with BlackGinger and DOP Paul Gilpin to do this. To create images that had a photographic long exposure field, they shot multiple passes of the same thing at a very high frame rate. This allowed BlackGinger to fade up and reduce the opacity of each and every person, while the strider remains solid throughout the ad.

See also Johnnie Walker - The Man Who Walked Around The World.

Job: Johnnie Walker
Title: ‘Strider’
Client: Brandhouse
Agency: King James
City & Country: Cape Town, South Africa
Agency Producer: Caz Friedman
Executive Creative Director: Matt Ross
Creative Director: Michael Wilson
Art director: Cameron Watson
Director: Kim Geldenhuys
Production Co & City: Egg Films, Johannesburg
Producer: Rozanne Rocha-Gray
Director of Photography: Paul Gilpin
Post Production & City : Black Ginger, Cape Town
Editor & Company: Kobus Loots, Upstairs
Music & Music Publisher: Composed by : Nicholas Wright at MadPlanet
Air Date: 23 April 2013


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.