"Joy will take you further" is Johnnie Walker's new strategy, repositioning the famous drink from its "just keep walking" roots into something you might do some skipping to. You see, life isn't always hard work, what brings us along the marathon of life is joy, and Johnnie Walker wants to be there when you have fun. This is why we get to watch Montserrat Oliver jetpack for a bit. Because fun.
Agency: Anomaly Client: Johnnie Walker Director: Max Malkin Production Company: Prettybird