Johnson and Johnson "For all you love" (2013) 1:00 (U.S.A.)

 
 

Johnson and Johnson "For all you love" (2013) 1:00 (U.S.A.)

Yes folks, it's time for another pitch rip spot from Chiat Day. Another freaking manifesto. Only this time it's about love. With a lullaby version of "Sweet Child O' mine."
And a bunch of black and white photographs. And no-brainer sentiment about love that belongs on a Hallmark card from twenty years ago: "Love is family." "Love is the reason you care." "For all the things in your life that make life worth living." My god. No wonder the woman's VO sounds so sleepy.

Client: Johnson & Johnson Agency: TBWA\Chiat\Day Global Creative President: Rob Schwartz Group Creative Directors: Becca Morton, Michael Yagi Art Director: Carolina Labi Copywriters: Michael Yagi, Gage Clegg Group Account Director: Grace Kao International Account Director: Brenda Castro Management Supervisor: Andrew DeBenedictis Account Executive: Kali Cushing Assistant Account Executive: Alexina Shaber Account Group Assistant: Erin Moore Planning Director: Neil Barrie Executive Producer (Broadcast): Elaine Hinton Production Company -- Supply & Demand Integrated Director: Jeffery Plansker Executive Producer: Kira Carstensen Line Producer: Julia Roberson DP: Neil Shapiro Production Designer: Carl Swanberg South African Production Service: Can Can Films Executive Producer: Di Britz Editorial: Venice Beach Editorial Executive Producer: Hunter Conner Sr. Post Producer: Cristy Torres Associate Post-Producer - Orlee Klempner Sr. Editor: Dan Bootzin Editor: Nick Gartner Post EFX: The Moving Picture Company Executive Producer: Asher Edward Head of Production: Jenny Bright Effects Artist: Mark Holden Telecine: Company 3 Executive Producer: Rhubie Jovanov Colorist: Stefan Sonnenfeld Music: Sweet Child o' Mine – Guns N' Roses Arranger: Rachel Santesso Artist: Capital Children's Choir Music Edit: Elias Music Music Editor: Dave Gold Producer: Kiki Martinez Sound Studio: Play Studios Mixer: John Bolen Executive Producer: Lauren Cascio
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Comments

Gag. If there' something I can't stand it's the happy family shots of pregnant couples in the future baby-room.

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