Johnson - Peace little girl / Daisy girl - (1964) .60 (USA)

 

 
 

Johnson - Peace little girl / Daisy girl - (1964) .60 (USA)

This ad known as "Daisy Girl", ran only once as a paid advertisement, during an NBC broadcast of Monday Night at the Movies on September 7, 1964. In it a little girl counts the petals of a flower, and as we zoom in to her eye a nuclear explosion is superimposed. This is cited as the first example of negative political advertising, a.k.a scare-tactics.

Johnson VO: "These are the stakes: To make a world in which all of God's children can live, or to go into the darkness. We must either love each other, or we must die. "

Tag VO: Vote for President Johnson on November 3rd. The stakes are too high for you to stay home.

Ad agency: DDB
credits: Aaron Erlich, Stan Lee, Sid Myers, and Tony Schwartz

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