Note: It«s not wise to go berry picking in bear country.

Production co: Traktor
Advertising agency: Saatchi & Saatchi Stockholm
Air date: Feb 4 2008

Advertising agency: Saatchi & Saatchi Stockholm
Creative director: Adam Kerj & Fredrik Preisler
Art director: Gustav Egerstedt & Nima Stillerud
Copywriter: Gustav Egerstedt & Nima Stillerud
Account Director: Jonas Dahlquist
Account Coordinator: Paula Andersson

Production company: TRAKTOR/The producers
Director: TRAKTOR
DOP: Crille Forsberg


about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (10)

  • tod.brody's picture

    Uh.... Yeah. That makes me want to run right out and buy some. WTF. Maybe in the follow-up spot, someone can have their arm ripped off by the bear.

    Jan 31, 2008
  • tod.brody's picture

    Well, at least no one loses a limb in that one, and as you know, I just can't resist a Swedish girl saying "hello, hello?" Even if it is in a 19th Century Swedish accent. :-)

    The spots are beautifully shot, and wonderfully art directed, but I still question the effectiveness of the bear version.

    Feb 01, 2008
  • adlib's picture

    I predict these will be very popular virals and sell exactly 0 bottles of that drink as people in Latvia and California laugh at the films but can't buy the product.

    Feb 01, 2008
  • Neaner's picture

    What the hell? What is in this drink?

    Feb 02, 2008
  • Dabitch's picture

    Depends on which flavour you get - Either wild blueberry, Lingon(berry), wild cranberry, "Kråkbär", black currant, cloudberry or combinations of the mentioned (like lingon + blueberry). All berries in these drinks are 'wild' and not farm grown, they say. Hence the drama.

    Feb 03, 2008
  • Andreas-Udd's picture

    Will this one air? So far I've only seen "the swamp" and short variants of it on TV.

    Feb 06, 2008
  • Dabitch's picture

    Both are supposed to air but I've also only seen the swamp one.

    Feb 06, 2008

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