Note: It«s not wise to go berry picking in bear country.

Production co: Traktor
Advertising agency: Saatchi & Saatchi Stockholm
Air date: Feb 4 2008

Advertising agency: Saatchi & Saatchi Stockholm
Creative director: Adam Kerj & Fredrik Preisler
Art director: Gustav Egerstedt & Nima Stillerud
Copywriter: Gustav Egerstedt & Nima Stillerud
Account Director: Jonas Dahlquist
Account Coordinator: Paula Andersson

Production company: TRAKTOR/The producers
Director: TRAKTOR
DOP: Crille Forsberg


Comments (10)

  • tod.brody's picture

    Uh.... Yeah. That makes me want to run right out and buy some. WTF. Maybe in the follow-up spot, someone can have their arm ripped off by the bear.

    Jan 31, 2008
  • tod.brody's picture

    Well, at least no one loses a limb in that one, and as you know, I just can't resist a Swedish girl saying "hello, hello?" Even if it is in a 19th Century Swedish accent. :-)

    The spots are beautifully shot, and wonderfully art directed, but I still question the effectiveness of the bear version.

    Feb 01, 2008
  • adlib's picture

    I predict these will be very popular virals and sell exactly 0 bottles of that drink as people in Latvia and California laugh at the films but can't buy the product.

    Feb 01, 2008
  • Neaner's picture

    What the hell? What is in this drink?

    Feb 02, 2008
  • Dabitch's picture

    Depends on which flavour you get - Either wild blueberry, Lingon(berry), wild cranberry, "Kråkbär", black currant, cloudberry or combinations of the mentioned (like lingon + blueberry). All berries in these drinks are 'wild' and not farm grown, they say. Hence the drama.

    Feb 03, 2008
  • Andreas-Udd's picture

    Will this one air? So far I've only seen "the swamp" and short variants of it on TV.

    Feb 06, 2008
  • Dabitch's picture

    Both are supposed to air but I've also only seen the swamp one.

    Feb 06, 2008

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.