The adventure is on with a new three-spot Jose Cuervo campaign from [email protected] Content Director Tom Carty. Working via JWT New York, Carty compactly delivers, in the series of :15s, the freewheeling sensibilities of Cuervo tequila as cleanly as a shot of the famous liquor.
Each spot follows the adventures of a group of buddies who tip back a shot of Cuervo and find good times rolling in. Men's Business begins with the trio lined up at a row of urinals below graffiti that reads "Good times, be here; 8:00 Tuesday." As the clock strikes the hour, a grinning miscreant bursts through the door and leads the gang on a rollicking evening of foosball, pool, shots, and mechanical bull-riding. In Road Trip, the group finds a drifter locked in their trunk when their tire blows out. They join the mystery man for a round at a roadside bar before he scrams when his face appears beneath a "wanted" headline on the local news. In Sold Out, the clique finds they weren't so clever when they pay off a shiesty doorman to enter a jam-packed concert from the alley, only to find themselves at a bizarre fashion show. In the end, however, they're throwing back shots post-show with the models.