The adventure is on with a new three-spot Jose Cuervo campaign from [email protected] Content Director Tom Carty. Working via JWT New York, Carty compactly delivers, in the series of :15s, the freewheeling sensibilities of Cuervo tequila as cleanly as a shot of the famous liquor.

Each spot follows the adventures of a group of buddies who tip back a shot of Cuervo and find good times rolling in. Men's Business begins with the trio lined up at a row of urinals below graffiti that reads "Good times, be here; 8:00 Tuesday." As the clock strikes the hour, a grinning miscreant bursts through the door and leads the gang on a rollicking evening of foosball, pool, shots, and mechanical bull-riding. In Road Trip, the group finds a drifter locked in their trunk when their tire blows out. They join the mystery man for a round at a roadside bar before he scrams when his face appears beneath a "wanted" headline on the local news. In Sold Out, the clique finds they weren't so clever when they pay off a shiesty doorman to enter a jam-packed concert from the alley, only to find themselves at a bizarre fashion show. In the end, however, they're throwing back shots post-show with the models.

Client: Jose Cuervo Spots Title: Men's Business, Sold Out, Road Trip Air Date: June 2010 Agency: JWT, New York ECD(s): Tony Stern, Andy Clarke AD: Roy Wisnu CW: Chris Swift Producer: Chris Klein Prod Company: Gorgeous @ Anonymous Content Director: Tom Carty EP/Head of Commercials: Dave Morrison Head of Production: Sue Ellen Clair Editorial: The Whitehouse Editor: Kevin Zimmerman Assistant Editor: Ricardo Lopez Producer: Melanie Klein Telecine: The Mill Colorist: Fergus McCall Post/Effects: Ntropic Lead VFX/Inferno Artist: Nate Robinson Music: Thwak Sound Design: JWTwo Sound Designer: Andy Green Shoot Location: Barcelona, Spain
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