To advertise the wide variety of hairstyling options available at Juice Salon a picture of a man up to his forehead was pasted on the base of the escalator and a different hairstyle on each of its steps. As each step of the escalator moved down it resulted in showcasing of a different hairstyle. Ta-dah!

See larger image of the ad here: Juice Salon India

Ad agency: Rediffusion DY&R in Mumbai Executive Creative Directors: Sagar Mahabaleshwarkar, Ramanuj Shastry, Ashutosh Karkhanis Copywriter: Mayuresh Wagle Art Director: Siddhesh Khatavkar

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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