Jungle energy bars don't want you to just buy their energy bars, because then they'd be selling you something and not being "social." So along with this fine commercial with an great idea attached (extra energy means you can do extra things) comes the obligatory hoop jumping crowd-sourced social initiative.

In this case it's called One Hour Project. If you join up, add the app to Facebook, show the world what you're doing to make a difference, you might win the grand prize of R15,000. Which is about $1,700 U.S.

Maybe they can partner with 5 Hour Energy and create a six hour project. What would you do whilst cracked out for six hours?

Title: Jungle Energy Bars “Fetch” Client: Tiger Brands - Jungle Agency: TBWA\Hunt\Lascaris City & Country: Johannesburg, South Africa Agency Producer: Lebo Mokwena Executive Creative Directors: Matthew Brink & Adam Levine Group Creative Head: Kamogelo Sesing Creative Director: Mike Groenewald Director: Rob Malpage Production Co & City: Frieze Films Johannesburg Producer: Cat Lindsay Director of Photography: Rob MalpageMake your dog

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.