Jungle energy bars don't want you to just buy their energy bars, because then they'd be selling you something and not being "social." So along with this fine commercial with an great idea attached (extra energy means you can do extra things) comes the obligatory hoop jumping crowd-sourced social initiative.

In this case it's called One Hour Project. If you join up, add the app to Facebook, show the world what you're doing to make a difference, you might win the grand prize of R15,000. Which is about $1,700 U.S.

Maybe they can partner with 5 Hour Energy and create a six hour project. What would you do whilst cracked out for six hours?

Title: Jungle Energy Bars “Fetch”
Client: Tiger Brands - Jungle
Agency: TBWA\Hunt\Lascaris
City & Country: Johannesburg, South Africa
Agency Producer: Lebo Mokwena
Executive Creative Directors: Matthew Brink & Adam Levine
Group Creative Head: Kamogelo Sesing
Creative Director: Mike Groenewald
Director: Rob Malpage
Production Co & City: Frieze Films Johannesburg
Producer: Cat Lindsay
Director of Photography: Rob MalpageMake your dog


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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.