Kenny Powers (Danny McBride) becomes the MotherFuckingCEO of K-Swiss and turns the world on its head. Shilling perfume scented like "boner" with lines like "Don't smell like shit, smell like the shit. " he brings a certain, ah.. lets say "flair", to the company. Enlisting the help of Michael Bay, Matt Cassel, Jillian Michaels, MMA Champion Jon "Bones" Jones among others to turn K-Swiss and the world of transformer movies around, this five minute clip is like a spinal tap mockumentary without the spine and a lot more tap.

Oh yeah, it's selling shoes with tubes too. Shut up and buy them.

client: KSWISS product: Tubes agency: 72andSunny agency location: Los Angeles creative director: Matt Murphy, Barton Corley executive creative director: Glenn Cole copywriter: Matt Heath art director: Natalie Flemming director of integrated production: Rebekah Jefferis producer: Danielle Tarris production company: Caviar production company location: Los Angeles executive producer: Michael Sagol, Jasper Thomlinson producer: BP Cooper director: Jody Hill dp: Jimmy Lindsey production designer: Clayton Hartley editorial company: Final Cut editorial company location: Santa Monica editor: Matt Murphy, Graham Turner assistant editor: Doug Scott producer: Jennifer Miller executive producer: Saima Awan post production company: animalwest post production company location: Venice vfx producer: Leslie Sorrentino lead 3d artist: Samm Hodges vfx supervisor/lead flame artist/lead compositor: Alex Frisch di colorist: Allan Stallard producer: Amy Kersnick executive producer: Leslie Sorrentino

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.