In this launch ad for K-Swiss Tubes, Kenny Powers takes on Jeremy Shockey, Urijah Faber, Patrick Willis, when not enjoying a massage on the beach. It's 72and sunny that has convinced the character from "Eastbound & Down" - played by Danny McBride - to reprazent tubes. They even got Jody Hill to direct it.

Other ads in the series;
Leg Press, muscles super big, and Speedrope with Urijah

ad agency: 72andsunny director: Jody Hill

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Leave a comment