Kenny Powers and Jeremy Shockey have a full stare-down on the leg press. "How does it feel to fail?"

ad agency: 72andsunny
director: Jody Hill

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.