ID/TBWA had the brief to advertise Kaiak's new scent in online banners. They couldn't show the new scent on a banner, so they opted for creating a banner that you could literally smell. Yes way!
ID/TBWA created custom hardware and attached it to computers at more than 15 lan houses in Brazil. The agency created a special banner that appeared on the computers' internet start pages reading, "The best selling men's fragrance in the country just changed. Want to try it? Click this banner. It's scented." Those who click are treated to scented strip that emerges from the special hardware attached in the computer flatscreen.
Concept: Domenico Massareto
Creative Director: Domenico Massareto
Planner: Igor Puga
Production: Natalia Gouvea