Dear Kaiser Permanente.
I know what it's like. At the presentation you're sold on the idea of a VO, because someone at Campbell-Ewald acted it out so well in an effort to sell you the idea. At the pre-production meeting you keep bringing that VO up, because now your staff of meddlers have all added points to the once powerful and carefully selected set of few words, making it twice as long, and you think twice as powerful. At the post-production meeting you insist on adding something more, like "saving lives" to really really make it extra powerful. You just paid for extra hours of post, copy changes and the VO actress to suck the magic right out of your ad. Sucks to be you.
And then Noam Murro's directors cut sans VO shows you how it really should be done. Less is more.