The first meter is always the hardest. So true. Just watching this spot makes me not want to hit the gym today at all. I guess I won't! This spot shows you what it's like to run that first meter-- in reverse. Nice way to appeal to new runners who need a little bit more inspiration to get out of bed and start hitting the pavement.

Brand: Decathlon Agency: Rosapark Co-founder : Jean-Patrick Chiquiar Co-creators and ECDs: Gilles Fichteberg and Jean-François Sacco Managing Director: Sacha Lacroix Creative Directors: Mark Forgan and Jamie Standen Copywriter: Nicolas Gadesaude Art Director: Julien Saurin Strategic Planner: Alexandre Ribichesu Account Manager: Victor Faubert & Adélaïde Destaillats TV Production: Yaël Eligoulachvili and Juliette Vignerot Martin Production: Sovage Director: Ben Strebel DOP: Benjamin Todd Producer: Willy Morence Sound: Les Kouz