Most sports brands tout performance. For Kalenji it's all about pleasure. For their new shoe, Kalenji and Rosapark decided to have some fun by creating a menu where you pay in kilometers. I love this. Because here's the thing: I don't go to the gym three times a week and deal with the Bros and bike twenty miles on the weekends early before the touristas come out because I like doing it. I do it so I can stuff my face with good food and not worry about gaining weight because I'm burning off more calories than I take in. Finally, a sports brand that gets me. Don't live to run. Run to live. Hell. Yes.

Rosapark Co-founders: Jean-Patrick CHIQUIAR / Jean-François SACCO / Gilles FICHTEBERG Account Management: Victor FAUBERT Strategic Planning: Sacha LACROIX / Mickaël MOUGENOT Creative Directors: Mark FORGAN / Jamie STANDEN Artistic Director: Julien SAURIN Copywriter: Nicolas GADESAUDE Birth Producer : Hugo NATHAN-LEGRAND Director : Vincent RODELLA