Aaah, Kalles Kaviar - the original Swedish equivalent of peanutbutter - roe in a tube. Like Orange juice it's best consumed before brushing your teeth in the morning...

There are as many ways of squeezing the last drop out of the tube as there are Swedes.

agency: Forsman och Bodenfors, Gothenburgh.

dialogue, the various ways people grunt goodmorning.

Super: The Original.