Aaah, Kalles Kaviar - the original Swedish equivalent of peanutbutter - roe in a tube. Like Orange juice it's best consumed before brushing your teeth in the morning...

There are as many ways of squeezing the last drop out of the tube as there are Swedes.

dialogue, the various ways people grunt goodmorning.

Super: The Original.

Ad Agency: Forsman och Bodenfors, Gothenburgh

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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