They say that "Kalles Kaviar" is the most Swedish thing there is, salty fish-roe and tomato-paste in a colorful tube. But everyone loves it, all around the world! True story. To prove it Kalles went to Tokyo and gave everyone a free taste.

Ad agency: Forsman och Bodenfors
Production company: ACNE


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.