How to sell coffee in Malaysia. Make the USP very clear.

Agency: Lowe & Partners Malaysia


Comments (6)

  • deeped's picture

    Ah. As every morning at the deep.ed residence...

    Oct 09, 2004
  • Dabitch's picture

    You drink Kapal Api coffee?

    Oct 09, 2004
  • Neo's picture

    Simple and unexpected and a pun. Lion material.

    Oct 09, 2004
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Nice approach... but isn't a cup of a 'strong' coffee should keep people awake rather than faint... :(

    Oct 19, 2004
  • Dabitch's picture

    Faint!? She knocked him out with it. It packs a punch in other words.

    I'm planning to bottle it in easy to carry self-defense cans. ;)

    Oct 19, 2004
  • kamari's picture

    The argument they are having isn't needed for me to still 'get it', I'm just curious to what they are saying. Anyone here able to translate it? Pretty please?

    Oct 19, 2004

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.