In an apparent homage to Dove Evolution, KEB skincare wants to remind everyone that for a natural Swedish beauty, their skincare products are the best. Refreshingly clean, and the homage works well. The ad is created by the founder of KEB Daniel Sand together with the director if photography Johan Annerfelt at production company Rivera.

Daniel Sand Dop: Johan Annerfelt Production company: Rivera.

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.