Litter is bad. Cigarettes are bad. So this PSA shows off something doubly bad, being put in its place.

CE CREATIVE: Chief Creative Officer: Mark Simon Executive Creative Director: Jim DiPiazza Associate Creative Director/Copy: Becca Loose Associate Creative Director/Art Direction: Vanessa Witter Art Director: Meggie McArthur Interactive Designer: Eric Dominguez Flash Desiger: Gonzalo Enriquez CE ACCOUNT: Managing Director: Angela Zepeda Senior Account Supervisor: Matt Clark CE MEDIA: Director Media Planning: Karen Campbell Associate Director Media Planning: Jennifer Accad Senior Media Planner: Jon Perez Assistant Interactive Media Planner: Tara Hana Director Local Media Buying: Linda Southern Associate Director of Local Media Buying: Allison Jones CE SOCIAL: Director of Digital Operations: James Sanders Social Media Manager: Stacey Vick Senior Community Manager: Jennifer Murphy CE PRODUCTION: Executive Producer: John Haggerty Assistant Producer: Chris Robertson Senior Production Artist: Renee O’Brien Retouching Supervisor: Scott Kessler Senior Art Buyer: Tat Luneva-Evenchik CE PROJECT MANAGEMENT: Senior Digital Project Manager: Amy Ruud Production Company: At Swim Executive Producers: Tomas Krejci, Michael Appel Director: Nicolas Iyer Producer: Theresa Martin Director of Photography: Thomas Lembcke Editorial Company: Big Block Executive Producer: Leslie Sorrentino Producer: Lauren Thorne Lead Flame Artist: Brian Shneider Audio Mixing: The LA Studios General Manager: Jane Curry Mixer: David Guerrero Sound Design: Yessian Sound Designer: Jeff Dittenber Head of Production: Michael Yessian Chief Creative Officer: Brian Yessian Casting: Lynne Quirion Casting Casting Director: Lynne Quirion Retouching: Joe Notaro / Hand Digital Printing: Darrin Day / Circle Graphics Media: Jill Schuster & Lindsay Warners / OAG Clear Channel OOH Chrystal Sisco / Comcast Dion Carrancho / NCC Media Jill Kregel / RocketFuel Erin Seramur / RadiumOne

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.