02 Feb Kellogs - Frosted Flakes Fields / Grow - (2008) :30 (USA) By Dabitch 5 Comments Third Quarter Kellog's Commercials: FoodSuperBowlAds: 2009 Super Bowl XLIII commercialsCountry: United Statesfacebooklinkedintwitterredditpinterestpocket Add new comment Comments (5) tsb3esg reply So, let me get this straight - they paid 3MM to promote the 450k they want to spend on refurbishing fields? I think it's a great idea (and great campaign) in itself, but those amounts are of course totally out of whack. Feb 02, 2009 Neaner reply 450k? That's ridiculous! Where did you get the number? Feb 02, 2009 caffeinegoddess reply No matter how you slice it, they spent a hellova lot of money to promote this charitable cause - I think that's a bit screwed up. Neaner - looks like tsb3esg got the amount from the "official rules" for the promotion - "Thirty (30) Grand Prizes – An Athletic Field Makeover in Sponsor’s discretion based upon consultation with field makeover experts and consistent with Kellogg’s Worldwide Marketing and Communications Guidelines and the Council of Better Business Bureau’s Children’s Food and Beverage Initiative (ARV – not to exceed $15,000 ea. field makeover). Total ARV of all prizes – not to exceed $450,000." Feb 02, 2009 Hygge reply And than they splashed another ridiculous amount on Robert Duvall. What is it with these Big Dump Agencies always going for an expensive VO when one with a normal fee would do a better job. Just so that the copywriter can say "Oh, I worked with this guy". Shame on you. And sahem on the client for excepting this shit. Feb 02, 2009 Neo reply Stupid in fifteen ways. Feb 03, 2009 Leave a comment Your name E-mail The content of this field is kept private and will not be shown publicly. Homepage Comment * More information about text formatsPlain textNo HTML tags allowed.Lines and paragraphs break automatically. CAPTCHAIf you don't see a spiffy Captcha here, you need to surf httpS:// - sorry .onion riders What code is in the image? * Enter the characters shown in the image. Comment UploadUpload an image or file to go with this comment. Add a new file Files must be less than 400 MB.Allowed file types: png gif jpg jpeg.