Paper making begins at a molecular level. And this high-tech video from Helsinki-based 358 proves it in Blade Runner fashion. To make the kind of cardboard customers want, chemicals influence molecules. An entire process takes place. It's pretty cool. There's even an interactive experience if you really want to geek out.

Agency: 358 Copywriter: Jonathan Mander Creative Director / AD: Antero Jokinen Graphic Designer: Isa Jokela-Gomes Graphic Designer: HP Savolainen Producer: Elina Freden Client Team Director: Tess Cedercreutz FLC Helsinki Producer: Jenni Lundström Post production specialist: Asko Roine Photographers: ​FLC Helsinki, ​Oskari Hellman and ​Helsinki Aalto University, Electron Microscopy Unit, ​Mervi Lindman ÖÖÖ Developer: Niko Viitala Creative Director: Tommi Heinonen Development Manager: Kimmo Rostedt Client Manager: Eelis Sormunen

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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.