In this ad from 1969, Kentucky Fried Chicken's Colonel Sanders wants a word "with these folks" and he means you the viewer through the TV. He even introduces himself with his full name.

Client: Kentucky Fried Chicken KFC

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.