Client brief: Do an ad beer drinkers will like. Reposition the chip as prestigious but laconic Australian. Own the notion that slower cooked is better. Use hot chicks.
“The shoot didn’t suck.” Andy McKeon, National Worldwide Chief Creative Executive Partner Associate Senior Vice Art Director Writer Director.
“The shoot really didn’t suck.” Paul Tredennick, Marketing Manger, Snack Brands Australia.
“Why aren’t I in the final cut?” Chick in the purple dress.