Client brief: Do an ad beer drinkers will like. Reposition the chip as prestigious but laconic Australian. Own the notion that slower cooked is better. Use hot chicks.

“The shoot didn’t suck.” Andy McKeon, National Worldwide Chief Creative Executive Partner Associate Senior Vice Art Director Writer Director.

“The shoot really didn’t suck.” Paul Tredennick, Marketing Manger, Snack Brands Australia.

“Why aren’t I in the final cut?” Chick in the purple dress.

Agency: Bulldozer Inc Client: Snack Brands Australia Product: Kettle Chips Title: Commerce Parading as Entertainment Client Team: Matt Jenkins, Paul Tredennick, Karl Lucas Agency Producer: Wendy Gillies Executive Creative Director/writer/art director: Andy McKeon Account Management: Nik Witcombe, Caroline McLaughlin Production Company - Prodigy Director - Tim Bullock Producer - Ben Swaffer Casting - Joseph Wijango - i4Casting Editor - Craig Wilson - Images Post Flame - Stuart Cadzow - FSM Sound - Damien Waddell - Stellar / FSM
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