They are wearing dresses with dresses on them, because you can't have too many dresses. Also one is wearing parrot head as hat. This is Kewpie Tarako land, your logic is not welcome here. This pasta sauce will have you entranced. Kind of like this ad.

Client: Kewpie Tarako
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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.