In the latest campaign for Keystone Light, Tool Director JJ Adler captures the super Smooth Musings of Keystone spokesman, Keith Stone.

"That fist bump explosion thing? Not smooth."

Like Keystone light man bag it's smooth musings. Keith also saves kitties from trees.

Client: Keystone Light / MillerCoors Spot Title(s): Man Bag (featured), Capri, Rainbow Air Date: June 2012 Agency: Saatchi NY Chief Creative Officer: Conway Williamson Creative Director: Justin Ebert, Alex Lea, Ian Falcon Associate Creative Director: Ron Villacarillo Senior Art Director: Jacqueline Mellow Senior Copywriter Mike Maher Art Director: Taylor Lucas Junior Producer: Ian Kelly Production Co.: Tool Director: JJ Adler EPs: Brian Latt, Oliver Fuselier, Dustin Callif Editorial: Cut+Run NY Editor: Alex Dondero

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TRUST TRUST is a communications company specializing in partnerships with agencies, tech cos, startups, content studios and other small to mid-sized brands.

Comments (2)

  • Ben Johnson's picture
    Ben Johnson (not verified)

    nice ad! is this part of a wider series?

    Nov 23, 2012

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