Life in reverse, apparently love is forever if you start out by telling your soul-mate "I'm hungry". For KFC, no less.

Agency: Ogilvy JHB Client: KFC Digital Strategy Director: Erik van Wyk Production Company: Bouffant Executive Creative Director: Fran Luckin Creative Director: Mike Martin Agency Producer: Liske Van Tubbergh Agency Art Director: Alexa Craner Copywriter: Irene Styger Producer: Shannon Gloyne Producer: Melina McDonald Director of Photography: Tim Pike Production Art Director: Julie Bonnet Post Production Company: Upstairs Post Post Production Editor: Kobus Loots Visual Effects Company: Sinister Post Music Company: Sony Post Production Online: Sinister Post Post Production Online: Pudding/Blade Post Production Offline: Upstairs
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (8)

  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Interesting strategy. Borrowing - and then adopting the opposite approach to - the John Lewis ad that gripped the UK:

    This goes BACKWARDS in time. Clever.
    This has a minimal link with the product. Although I suppose it would be funny if the couple got thinner over the 30".
    And this fails to have the nation 'weeping into its teacups'. Filling up their buckets, perhaps.

    http://www.thesun.co.uk/sol/homepage/features/2955505/The-John-Lewis-com...

    Jul 06, 2011
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    The ad was embedded within the link - but boy, you're fast.

    @mrmaxhacks

    Jul 06, 2011
  • Dabitch's picture
    Dabitch

    yeps. Figured you didn't know that we had it here in the archive (or that we can add films & images to comments)

    Jul 07, 2011
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    It also borrows the soundtrack from the John Lewis Christmas ad - the one that brought on accusation of dog abuse.

    It's a twofer.

    Jul 08, 2011
  • Dabitch's picture
    Dabitch

    Hmmmm. A case of Demo Love perhaps?

    Jul 08, 2011
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Can I please get the name of the song and the artist because its such a beautiful track.

    Jul 12, 2011
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Ellie Goulding- "Your Song"

    Jul 12, 2011

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