I have no idea why The Kia Hamsters are playing was it widely associated with the brutally dark southern thriller Deliverance, or why the song keeps growing across all genres going from Nathaniel Rateliff to a sitar player, but happiness aplenty aside all I can think of when I heard that song is the creepy dueling banjo scene and the scene where the hillbilly rapes Ned Beatty and makes him squeal like a pig, so yeah..mighta chosen a different song there.
Agency: David&Goliath Founder & Chairman: David Angelo Chief Creative Officer: Colin Jeffery Chief Digital Officer: Mike Geiger President: Brian Dunbar Chief Strategy Officer: Seema Miller Director of Creative Services: Frannie Rhodes Creative Director: Basil Cowieson Creative Director: Greg Buri Creative Director: Yo Umeda ACD/Art Director: Robert Casillas ACD/Copywriter: Courtney Pulver Art Director: Eron Broughton Copywriter: Gary du Toit ACD/Copywriter: Devin Heatley Senior Interactive Art Director: Bernice Chao Senior Project Manager: Kemit Ray Director of Broadcast Production: Paul Albanese Executive Broadcast Producer: Curt O’Brien Junior Producer: Natalia Celis Director of Art Production: Andrea Mariash Senior Print Production Manager: Elisa Atwood Director of Digital Production: Peter Bassett Digital Producer: Justine Kleeman Managing Director: Jeff Moohr Group Account Director: Mike O’Malley Management Supervisor: Aleks Rzeznik Account Supervisor: Tara Poosti Account Executive: Jenavieve Cazares Digital Account Director: Jeanann Grubbs Digital Account Supervisor: Sarah Kirsch Planning Director: Andrew Lynch Senior Planner: Ed Gibson Senior Digital Strategist: Rachel Fletcher Senior Social Strategist: Natalie Gomez Director, Business Affairs: Rodney Pizarro Business Affairs Associate Manager: Daniella Vargas Product Information Manager: Russell Wortman Product Information Manager: Mark McNaul Production Company: Radical Media Director: Colin Jeffery Director of Photography: Toby Irwin President: Frank Scherma Head of Production: Cathy Dunn Producer: Kathy Rhodes Editorial Company: Union Editorial Editor: Jim Haygood Assistant Editor: Jed Stuber Managing Partner/President: Michael Raimondi Executive Producer: Joe Ross VFX: JAMM VFX VFX Supervisor/CG Lead: Andy Boyd VFX Supervisor/Lead Compositor: Jake Montgomery Flame Artist: Patrick Munoz Flame Artist: David Hernandez Nuke Artist: Brinton Jaecks Previs Lead: Javier Lopez-Duprey CG Artist: Zachary DiMaria CG Artist: Nha Ca Chau CG Modeling: Joel Durham CG Animator: Ellie Mason CG Animator: Joshua Merck CG Animator: Evan Mayfield CG Tracking: Peregrine McCafferty CG Tracking: Amélie Guyot CG Tracking: Philippe Medina CG Tracking: Damien Bouvier Matte Painting: Roger Kupelian Final Mastering: Rob Ufer Producer: Ashley Greyson Executive Producer: Asher Edwards Photographer: Vincent Dixon Assistant Photographer: Michael Henika Agency: Brite Productions Production: David Safian; SaF Productions Retouching: FEELgood Composite: TheLab Licensed Music: Dueling Banjos By: Arthur Smith Publishing: EMI Blackwood Music Inc. obo Combine Music Corp. (BMI) Music & Sound Design: Squeak E. Clean Productions Arranged by: Charles Rojas Creative Director: Rob Barbato Executive Producer: Carol Dunn Producer: Chris Shaw Record Label: Bunt. Records Producers: Bunt. Mix: Lime Sound Engineer: Mark Meyuhas Executive Producer: Susie Boyajan Ethnomusicology: UCLA Herb Alpert School of Music, Department of Ethnomusicology Consultant: Steven Loza, Ph.D., Chair, Department of Ethnomusicology, UCLA Consultant: Ganavya Doraiswamy, M. Mus., Ph.D., Researcher, Department of Ethnomusicology, UCLA Consultant: Rajna Swaminathan, Ph.D., Researcher, Department of Music, Harvard University