Colin Jeffery: "Inspiration can come from anywhere. Many of the people involved with this project are young parents—we found the idea, and our cast of characters sitting in the back of our cars. The idea was quite literally staring us in the face."

Check how “Sock Monkey” (Fox River Mills, Inc), leads the "Joyride Dream" gang; “Muno” (Wildbrain) , “Mr. X” (BLABLA KIDS), the Teddy and a vintage Robot on a road trip around America. They hit Vegas, they do wild jet ski stunts, they explode bowling pins, go mechanical bull riding and hang out with the ladies in a mountain log cabin. In short, they live a pretty sweet life.


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.