In this teaser for Kia's Super Bowl spot which will air during the third quarter, Melissa McCarthy runs for her life through the desert. Does this pique your interest? Are you on the edge of your seat? More importantly, the real question is, after watching the full spot during the Super Bowl, do you feel like this teaser added anything of value? Time will tell.

This is a teaser for the Super Bowl 2017 LI commercial.

Client: Kia Agency: David & Goliath

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kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.

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