Kia drops a Super Bowl teaser on us featuring Melissa McCarthy stuck on an iceberg. This is the second teaser. The first had McCarthy running through the desert and screaming. If I use my noggin I guess the benefit of the car is that the Niro works great in all conditions. As for the spot itself? My guess is big budget comedy hijinx ensue. The full version can be seen during the third quarter of the Super Bowl.

This is a teaser for the Super Bowl 2017 LI commercial.

Client: Kia Agency: David & Goliath

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kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.