Everyone wants this car, the police, the russian mobster on his yacht, Neptune, Aliens, MAYANS!
Agency: David&Goliath Product Name: Kia Optima Client: Kia Motors America Launch Date: February 6, 2011 Campaign Elements: TV, Digital, Print, OOH, POS, Contest Initiative Name of Executions: Optima “One Epic Ride” Tagline: Not your average midsize sedan. Where Airing: National: Beginning during the Super Bowl, February 6, 2011, the spot will appear on national TV as well as have a presence in print, outdoor, online through social media sites such as YouTube and Facebook. In addition, Kia is launching a contest initiative: “One Epic Contest”. Media Agency: Innocean/Planning; Initiative/Buying Target Audience: Middle “Xers”. Both male and female, 33-49, HHI $70K+, May or May Not be Parents, Segment Intenders and Recent Entrants.