Everyone wants this car, the police, the russian mobster on his yacht, Neptune, Aliens, MAYANS!

Agency: David&Goliath
Product Name: Kia Optima
Client: Kia Motors America
Launch Date: February 6, 2011
Campaign Elements: TV, Digital, Print, OOH, POS, Contest Initiative
Name of Executions: Optima “One Epic Ride”
Tagline: Not your average midsize sedan.
Where Airing: National: Beginning during the Super Bowl, February 6, 2011, the spot will appear on national TV as well as have a presence in print, outdoor, online through social media sites such as YouTube and Facebook. In addition, Kia is launching a contest initiative: “One Epic Contest”.
Media Agency: Innocean/Planning; Initiative/Buying
Target Audience: Middle “Xers”. Both male and female, 33-49, HHI $70K+, May or May Not be Parents, Segment Intenders and Recent Entrants.


Comments (2)

  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    who own the yacht on Kia's commerical one epic run

    Feb 08, 2011
  • Dabitch's picture

    Dunno but the guy on the yacht seems to like wearing apricot colored lipstick. Ugh!

    Feb 08, 2011

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.