In KIA's world of stereotypes, men are horny pigs and women are pretty leggy things to be looked at, and nobody in the United States knows what football is until a model says "futebol" in portuguese.

*deep sigh* Adriana Lima doesn't even care enough to stay and watch the game herself.

Oh and P.S. this has something to do with a car. You might see it between the creepshots of Adriana's legs. See also This KIA campaign is everything I hate about advertising.

Client: KIA

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.