It's sleeker, sexier and more sophisticated than ever. The symbioses between pop artists new releases and car models trying to revamp their image... Lady Gaga was shopping around "Applause" to anyone who wanted it, because we all know that the commercial break is the new Billboard, and her famous name is the new youtube clickbait. Don't expect the combination to make any sense.
In this ad, the formerly chubby CGI hamsters work themselves out until they fit into skinny suits, and somehow this makes the car cool. I'm clearly not the target market. A.R.T. P.O.P. C.G.I. fans are, apparently.
Directed by D&G Executive Creative Director Colin Jeffery, the 60-second “Totally Transformed” spot will debut during the MTV Video Music Awards this Sunday, August 25, following Lady Gaga’s first-ever live performance of “Applause.” A 90-second extended version of the spot can be viewed HERE.
“The hamsters always have their paws on the pulse of pop culture,” said Jeffery. “With the help of Lady Gaga, some current fashion trends and our friends at MPC VFX, we introduce a sleeker, sexier and more sophisticated Soul. The hamsters don’t look too shabby themselves.”