It's sleeker, sexier and more sophisticated than ever. The symbioses between pop artists new releases and car models trying to revamp their image... Lady Gaga was shopping around "Applause" to anyone who wanted it, because we all know that the commercial break is the new Billboard, and her famous name is the new youtube clickbait. Don't expect the combination to make any sense.
In this ad, the formerly chubby CGI hamsters work themselves out until they fit into skinny suits, and somehow this makes the car cool. I'm clearly not the target market. A.R.T. P.O.P. C.G.I. fans are, apparently.

Directed by D&G Executive Creative Director Colin Jeffery, the 60-second “Totally Transformed” spot will debut during the MTV Video Music Awards this Sunday, August 25, following Lady Gaga’s first-ever live performance of “Applause.” A 90-second extended version of the spot can be viewed HERE.

“The hamsters always have their paws on the pulse of pop culture,” said Jeffery. “With the help of Lady Gaga, some current fashion trends and our friends at MPC VFX, we introduce a sleeker, sexier and more sophisticated Soul. The hamsters don’t look too shabby themselves.”

Chief Creative Officer: David Angelo Executive Creative Director: Colin Jeffery CD/Copywriter: Gary DuToit CD/Art Director: Eron Broughton ACD/Copywriter: Greg Buri ACD/Art Director: Basil Cowieson ACD/Art Director: Kriss Grove Executive Producer, Managing Director: Carol Lombard Executive Producer: Paul Albanese Managing Partner, Client Services: Brian Dunbar Group Account Director: Brook Dore Account Director: Justin Manfredi Account Supervisor: Nancy Ramirez Account Executive: Kammie Dons Associate Strategic Planning Director: Steven Garcia Sr. Planner: Armando Potter Production Company: Director: Colin Jeffery Executive Producer: Frank Scherma Producer: Kathy Rhodes Director of Photography: Toby Irwin Production Designer: Brock Houghton Wardrobe Stylist: Christina Blackaller Special EFX: Legacy Effects Editorial: Rock Paper Scissors Editor: Angus Wall Executive Producer: CL Weaver Producer: Toby Louie Assistant Editor: Austyn Daines Post Production: MPC VFX Supervisor/ 3-D Lead: Andy Boyd Compositing Supervisor: Jake Montgomery Animation Lead: Stew Burris Animator/Rigger: Ian Wilson Animator: Jean-Dominique Fievet Lighter: William Schilthuis Lighter: Shaun Comly Texture: Hayley O’Neil Modeler: Aaron Hamman 3-D FX: Charles Trippe Tracking: Mike Wynd Compositor: Clement Compositor: Jason Heinz Compositor: Brendan Smith Smoke Artist: Mark Holden Telecine: Mark Gethin Executive Producer: Asher Edwards VFX Producer: Nicole Fina Record Label: Interscope Records Artist: Lady Gaga Sound Design: Hammers Project Sound Designer: Johannes Hammers Music Editing: Massive Music Audio Mix: Margarita Mix Mixer: Nathan Dubin

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (2)

  • fairuse's picture

    For the same reason diet beer is pimped; college kids. It must be my tired eyes or not enough coffee, I swear those rodents look like cat food aka mice at the end. I am nowhere near the target demographic, however, it must work it is #5.

    Aug 24, 2013

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