Bo Jackson promotes the Kia Sorento SX Limited V6 in this 8-bit video game in which he is able to dominate in Tecmo Bowl, that iconic video game from my days of yore. This spot premiered during last night's NFL game. Fun spot. But....
*looks around*
*sniffs again*
Yup. It smells like Hummer who had a similar concept. Except it involved the Atari game Asteroids.

Client: Kia Motors Agency: David&Goliath, LA Founder & Chairman: David Angelo President: Brian Dunbar Chief Creative Officer: Colin Jeffery Creative Director: Rick Utzinger Sr. Art Director: Sheldon Melvin Sr. Copywriter: Matt Kappler Sr. Copywriter: Andy Sciamanna Planning Director: Andrew Lynch Director of Broadcast Production: Paul Albanese Sr. Broadcast Producer: Katie Lambrecht Senior Project Manager: Kemit Ray Managing Director: Jeff Moohr Group Account Director: Mike O’Malley Account Supervisor: Tara Poosti Account Executive: Jack Scott Product Information Manager: Mark McNaul Director, Business Affairs: Rodney Pizarro Business Affairs Manager: Camara Price Production Company: MJZ Director / DP: Joaquin Baca-Asay President: David Zander Executive Producer: Eriks Krumins Line Producer: Lalou Dammond Sales Representative: In-House Reps (Steven Monkarsh / Irma Rodriguez) Editorial House: Spinach Editor: Nate Gross Asst Editor: Zaldy Lopez Producer: Jonathan Carpio / Patricia Gushikuma VFX / Animation / Online: Method Creative Director: Jon Noorlander Lead Flame Artist / On Set Supervisor: Tom Leckie Lead Flame Artist: Chihcheng Peng CG Supervisor: Ivan Guerrero, Rick Walia Compositing Supervisor: David Piombino Executive Producers: Stuart Robinson & Stephanie Gilgar Senior VFX Producer: Heather Saunders Color: Company 3 Colorist: Tim Masick Music: Beacon Street Composers: John Nau, Andrew Feltenstein, Danny Dunlap Sound Design & Mix: Beacon Street Mixer / Sound Designer: Rommel Molina Executive Producer: Adrea Lavezzoli Mix Producer: Kate Vadnais Associate Producer: Lindsey Lerman