Using a character fifteen-year old film to promote a luxury car that will make you rethink luxury is already a strange premise. Having that character break into opera midway through the spot isn’t luxury so much as a hot mess of WTFness.

Good casting though. My favorite part is when the man says to Morpheus during his pretentious speech: “We just want to get our car…”

I know the feeling, bub. I know the feeling.

Client: Kia Agency: David & Goliath
Commercials: 
Country: 

about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

Comments (1)

  • Ant's picture
    Ant (not verified)

    Awesome!

    Jan 29, 2014

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