Using a character fifteen-year old film to promote a luxury car that will make you rethink luxury is already a strange premise. Having that character break into opera midway through the spot isn’t luxury so much as a hot mess of WTFness.
Good casting though. My favorite part is when the man says to Morpheus during his pretentious speech: “We just want to get our car…”
I know the feeling, bub. I know the feeling.
Client: Kia
Agency: David & Goliath
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Awesome!
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