In this charming, life-affirming spot for the Kids Cancer Research Foundation, we see kids in a park and playground writing "I have cancer," on poster boards only to cross out "have," and change it to "had," and "beat." This was done for Childhood Cancer Awareness Month which was this month, September. Sadly, one of the boys featured in the spot saw his cancer come back. Reid is currently undergoing a new trial treatment partially funded by the Kids’ Cancer Research Foundation. His parents have set up a Facebook page for him. Let's all believe Reid beats cancer for good this time. If you're feeling moved and generous, go to End Kids Cancer which is the Kids cancer Research Foundation's site, and make a donation today.
Agency: RPA President, CEO: Bill Hagelstein EVP, CCO: Joe Baratelli SVP, Chief Production Officer: Gary Paticoff Creative Director/Copywriter: Dan Roberts Associate Creative Director/Art: Bang Pham Account Manager/Producer: Alyse Zigman Producer: Elijah Jones Production Company: Bo’s House of Visual Arts Director: Dan Roberts Director of Photography: Zach Osterhout Producer: Alex Johnson Editorial Company: Bo’s House of Visual Arts Post Producer: Alex Johnson Post Producer: Eddie Granado Editor: Emelie Claxton