Kilbeggan Whiskey. "Tight knit" (2013) :30 (U.S.A.)

Here's the thing. The Irish are very unhappy that Kilbeggan's Whiskey is now across the pond. But they're a charming lovely sort. So they know how to cope with losing Ireland's best kept secret. They cope by knitting.

I initially thought the premise was something along the lines of we Yanks love the stuff so much there's none left in Ireland. But apparently just the thought of us drinking it down is enough to send them into OCD level state of coping.

I'm not sure if that's a long walk for a whiskey or not. But considering one review stated "This isn’t a complex whiskey, but would be a good choice for those who like bourbon or who are just starting to open up to whiskey," the jury's out.

Client: Kilbeggan