JWT NY has launched new TV and print ads for Kimberly-Clark’s Depend brand. Coinciding with retail availability of Depend Underwear for Men and Depend Underwear for Women in Prints and Colors, the campaign titled “People Know” was created by JWT NY and spotlights the everyday achievements of men and women, while reinforcing how Depend products provide users with the discreet protection needed to confidently maintain and active lifestyle.

Ad agency: JWT NY
Executive Creative Director: Sarah Barclay
Creative Director: Josh Kilmer-Purcell
Art Director: Chad Baker and Anthony Chelette
Copywriter: Humberto Jiron
Print Producer: Stacey Horn

Print Photographer: Robert Wilson

TV Director: Peyton Wilson
TV Producer: Matt Joyner
Production Company: Nonfiction Unlimited
Country: U.S. and Canada


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